Are recruiters helping the jobs boards?

We are an engineering and accountancy recruitment agency in cumbria (as you may have guessed if your reading this) and it is core to our business and philosophy to recruit accountants and engineers in Cumbria and the Lake District. As part of this operation advertising is key for us and we look to the traditional mediums of paper advertising but more and more to the internet to fill the finance jobs in Cumbria that we have on our books, particularly for jobs in Carlisle that are very competitive.

When people are looking on search engines they tend to type a search phrase examples of these search phrases could be:

  • Accountancy jobs Carlisle
  • Accountancy jobs BAE systems Barrow
  • Audit jobs Carlisle
  • Internal audit jobs Carlisle
  • Finance director jobs Carlisle
  • Design engineer jobs Cumbria
  • Mechanical engineer jobs Cumbria

The results or returns that a search engine gives are based upon the content of the site and the sites link strength – this is for the website owners called search engine optimisation, normally gained by paying a search marketing company to promote the website.

This is where recruitment agencies in Cumbria can fall down and reduce the number of accountants applying to the jobs in Cumbria directly reduces. Recruitment agencies pay the sites that rank top on google to advertise their sites and the often unknowingly keep themselves from ranking from these search terms as the jobs boards have the content on their websites including the phrases such as accountancy jobs Carlisle or design engineering jobs Lake District.

The reality therefore is that people who do not pay any taxes to the councils in Barrow in Furness or Kendal etc, (and ironically this would help the local authorities create extra finance vacancies in Cumbria) get the highest rankings on the search engines at the cost of the engineering or accountancy recruitment company in the Lake District, and they then continue to pay them, and give them details of their jobs in Cumbria which helps to move the recruitment agency down the search engine results.

Further to this these websites that are owned by the recruitment agency then link to the jobs board who gain the traffic and the through flow of candidates, further helping them gain good positions and to advertise their project engineer vacancy in Cumbria for example. Commercially questionable!!

If you want to embark on an accountancy or finance career in one of vacancies in Carlisle or are interested in one of the many mechanical engineering jobs in Cumbria that we have contact.